Est.

2001

Lubbers & Associates, LLC

Independent Financial Advisor | Grandville & Grand Rapids, MI

A boutique firm,

by design

A smaller firm isn't a limitation here — it's the whole point. When you work with Lubbers & Associates, you work directly with the people making the recommendations. There's no call-center handoff, no corporate sales quota steering the conversation, and no high-pressure pitch. Just a clear, personalized roadmap built around where you are and where you want to go.

Guidance for life's turning points

Most people don't go looking for a financial professional out of nowhere — they reach out when something changes. We help West Michigan families and businesses navigate moments like these:

Turning 65 and entering Medicare — sorting out supplement (Medigap) options without the marketing noise.
Approaching or entering retirement — turning a lifetime of savings into dependable income.
Leaving an employer health plan — replacing group coverage on your own terms.
Running or selling a business — valuations, employee benefits, and succession planning.
Reviewing existing coverage — making sure the insurance you're paying for still fits.

What we do

We bring personal and business financial needs under one independent roof:

Personal: retirement income planning, Medicare & Medigap supplements, life & health insurance, long-term care insurance, personal tax & savings planning.
Business: business valuations, employee benefit plans, 401(k) evaluations & consulting, business tax planning, succession planning.
Annuities: access to a broad market of carriers and products through our annuity platform.

Local, and proud of it

We're based in Grandville and we know this market. From Grandville and Wyoming to Grand Rapids, Kentwood, and the rest of Kent County, our clients are our neighbors — and that proximity is part of the service. When you have a question, you reach a real person who knows your file.

Communities we serve

Don't see your town?

Our service area covers much of West Michigan and Kent County. If you're nearby and looking for independent financial or insurance guidance, reach out — there's a good chance we can help. Contact us.

Let's start with a conversation

There's no cost and no obligation to talk. Tell us what's on your mind, and we'll tell you honestly whether and how we can help.

Schedule a Consultation