---
title: Lubbers & Associates | Independent Financial Advisor in Grandville, MI - Lubbers & Associates, LLC
description: Independent financial consulting & insurance in Grandville and Grand Rapids, MI. Personalized retirement, Medicare, and business planning. Schedule a consultation.
author: Super User
---

## Est.

![](https://lubbers.ellija.com/media/yootheme/cache/71/lubbers-light-tree-7131a005.png)

## 2001

# Lubbers & Associates, LLC

[Contact Us Now](https://lubbers.ellija.com/index.php?Itemid=118 "Contact Us Now")

#

Independent Financial Advisor | Grandville & Grand Rapids, MI

##

A boutique firm,

by design

A smaller firm isn't a limitation here — it's the whole point. When you work with Lubbers & Associates, you work directly with the people making the recommendations. There's no call-center handoff, no corporate sales quota steering the conversation, and no high-pressure pitch. Just a clear, personalized roadmap built around where you are and where you want to go.

## Guidance for life's turning points

Most people don't go looking for a financial professional out of nowhere — they reach out when something changes. We help West Michigan families and businesses navigate moments like these:

- [**Turning 65 and entering Medicare**](https://lubbers.ellija.com/index.php?Itemid=242) — sorting out supplement (Medigap) options without the marketing noise.
- [**Approaching or entering retirement**](https://lubbers.ellija.com/index.php?Itemid=241) — turning a lifetime of savings into dependable income.
- [**Leaving an employer health plan**](https://lubbers.ellija.com/index.php?Itemid=243) — replacing group coverage on your own terms.
- [**Running or selling a business**](https://lubbers.ellija.com/services/#business) — valuations, employee benefits, and succession planning.
- [**Reviewing existing coverage**](https://lubbers.ellija.com/index.php?Itemid=118) — making sure the insurance you're paying for still fits.

##

What we do

We bring personal and business financial needs under one independent roof:

- **[Personal](https://lubbers.ellija.com/services/#personal):** retirement income planning, Medicare & Medigap supplements, life & health insurance, long-term care insurance, personal tax & savings planning.
- **[Business](https://lubbers.ellija.com/services/#business):** business valuations, employee benefit plans, 401(k) evaluations & consulting, business tax planning, succession planning.
- **[Annuities](https://lubbers.ellija.com/index.php?Itemid=251):** access to a broad market of carriers and products through our annuity platform.

## Local, and proud of it

We're based in [Grandville](https://lubbers.ellija.com/index.php?Itemid=259) and we know this market. From [Grandville](https://lubbers.ellija.com/index.php?Itemid=259) and [Wyoming](https://lubbers.ellija.com/index.php?Itemid=260) to [Grand Rapids](https://lubbers.ellija.com/index.php?Itemid=258), [Kentwood](https://lubbers.ellija.com/index.php?Itemid=261), and the rest of Kent County, our clients are our neighbors — and that proximity is part of the service. When you have a question, you reach a real person who knows your file.

### Communities we serve

- [Grandville, MI — our home market.](https://lubbers.ellija.com/index.php?Itemid=259)
- [Grand Rapids, MI — the heart of West Michigan.](https://lubbers.ellija.com/index.php?Itemid=258)
- [Wyoming, MI — right next door to Grandville.](https://lubbers.ellija.com/index.php?Itemid=260)
- [Kentwood, MI — Kent County's growing southeast suburb.](https://lubbers.ellija.com/index.php?Itemid=261)
- [Holland, MI — along the West Michigan lakeshore.](https://lubbers.ellija.com/index.php?Itemid=262)
- [Kalamazoo, MI — extending our reach to the south.](https://lubbers.ellija.com/index.php?Itemid=263)

### Don't see your town?

Our service area covers much of West Michigan and Kent County. If you're nearby and looking for independent financial or insurance guidance, reach out — there's a good chance we can help. [Contact us](https://lubbers.ellija.com/index.php?Itemid=118).

## Let's start with a conversation

There's no cost and no obligation to talk. Tell us what's on your mind, and we'll tell you honestly whether and how we can help.

[Schedule a Consultation](https://lubbers.ellija.com/index.php?Itemid=118)